Freelance SEO, CRO & Analytics Consultant · Speaker · Awards Judge
#1 SEO generalist in the Benelux (Eikhart, 2025)
As a freelance SEO, Analytics & CRO consultant, I've spent fifteen years helping brands get more from their websites From Dutch scale-ups to global banks and publishers. Direct, Dutch, no hype.
Trusted by teams that ship.
Global publishers, banks and Dutch scale-ups. Long-term engagements, short sprints, technical audits, and everything in between.
On
stage.
30+ conferences across Europe and beyond, a few recent stops on the circuit.
Friends of Search
Amsterdam · 2024
InOrbit 24
Ljubljana · 2024
Belgrade SEO
Belgrade · 2025
SEO Benelux
Netherlands · 2024
ConversionHotel
Texel · 2022
On
Mic.
Episode 153, SEO and Beyond: How ADHD Enhances Optimization Skills
How ADHD shapes pattern-recognition and optimization instincts, plus JavaScript crawling costs and Dutch optimization culture.
On
Camera.
Rethinking Measurement: Smarter Data, Attribution, and AI
Modern attribution and measurement in an AI-influenced search landscape.
From the blog.
How to fix Google Analytics traffic sources and channels.
A step by step approach to fixing traffic sources and channels in Google Analytics.
→ OpinionOnline Marketing Buzzwords
Cutting through the online marketing jargon.
→ CROWebsites and conversions
What does a poor website experience cost you?
→