Freelance SEO, CRO & Analytics Consultant · Speaker · Awards Judge

#1 SEO generalist in the Benelux (Eikhart, 2025)

About

As a freelance SEO, Analytics & CRO consultant, I've spent fifteen years helping brands get more from their websites From Dutch scale-ups to global banks and publishers. Direct, Dutch, no hype.

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Years of experience

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Conferences spoken

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Countries

Industry awards judged

Clients

Trusted by teams that ship.

I've worked with a wide range of clients, from large corporates to small and medium-sized businesses. I just love tweaking websites to get their maximum potential.

Voices

What people say.

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Arnout is incredibly thorough and loves a good tech SEO mystery! We brought him in to help consult on a tricky (and very poorly documented) SERP feature that had gone missing following a site migration. We had tried everything we could think of to resolve the issue, but Arnout still managed to come in with fresh ideas and point us in a new direction that ultimately uncovered the likely culprit. He was also exceptional at speaking to both the development team on a technical level and the less developmentally minded people on the team so that everyone understood what the situation was, and how to move forward.

Joshua DeGrasse-Baumann Customer-Focused SEO Strategist May 20, 2025, Joshua worked with Arnout on the same team

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Arnout probably knows 10x the SEO than 99% of SEOs out there. And that's not even his best quality. Arnout cares. For his clients, the work he delivers, for actually making things work. And this makes all the difference when it comes to working with him: Arnout understands limitations, opportunities, organizational structure and he actually cares so much that he finds the best solution regardless of the scope. I learned more from working with Arnout on an SEO project for a few weeks than from years of practicing SEO. I am deeply grateful for his expertise, dedication and generosity with his time and insights. And I'm looking forward to working together again.

Erika Varangouli Organic Growth Leader | SEO, AI Search & Brand Strategy | Head of SEO & AI Search @ Riverside July 12, 2024, Erika was Arnout's client

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Today, my coworker and I had a 7 hour long, hands-on, Technical SEO and CRO training by Arnout. Truly learned a lot and had a blast at the same time. This guy's energy and knowledge is unrivaled. His teaching style is also great. He's patient, allowing us to think first, guiding the thinking process before providing the answers. Definitely advise anyone who is serious about learning more about SEO or marketing in general to book a session with Arnout.

Ramon den Hartog Accountmanager bij Embrace – The Human Cloud | #Software #LeanSixSigma #Accountmanagement #Woningcorporaties October 10, 2023, Ramon worked with Arnout on the same team

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