About Arnout.
#1 SEO · #1 Data & Analytics · #2 International SEO: independent Benelux ranking by Eikhart (2025)
The short version.
I'm a freelance SEO, Analytics & CRO consultant based in Amsterdam. Since 2010 I've been helping brands, from startups to multinationals, get more from their websites. I work at the intersection of technical SEO, analytics and conversion.
The longer version.
Before going freelance I worked agency-side and in-house, which taught me the two most useful skills in this job: translating between developers and marketers, and knowing which battles are worth fighting. Alongside consulting I've spoken at 30+ conferences across Europe and beyond.
Working with ADHD
I'm open about it. It shapes how I think: pattern-spotting, and keeping curiosity at the centre of the work.
Based
Amsterdam, NL
Working since
2010
Languages
Dutch, English
Style
Direct, no hype
15+
Years of experience
30+
Conferences spoken
10+
Countries
3
Industry awards judged
Let's talk.
Ready to get more from your website? Let's start with where it matters most.