Consulting that moves numbers.
Freelance SEO, Analytics & CRO consultant. 20+ years helping brands, from startups, SMBs to multinationals, find the biggest wins and actually ship them.
Three disciplines, one job.
Technical SEO, analytics and conversion. They work best together.
Crawling, indexing, performance, structured data.
Key takeaways- Site audits
- Core Web Vitals
- JavaScript SEO
- Log-file analysis
Search engine optimization (SEO) is the process of affecting the visibility of a website in a search engine's natural, unpaid search results. Optimizing visibility on search engine results pages typically increases visitor traffic from search engine users. SEO can target image search, local search, video search, and other formats.
I focus on understanding how search engines function and what users actually search for when targeting audiences. Optimization involves editing the content, optimizing the HTML, site speed and performance, and the associated coding to increase relevance to specific keywords.
Gaining backlinks by publishing helpful, relevant content for your target audience is critically important. I use feedback tools and analytics to understand the data and take action accordingly.
Data you can trust and act on.
Key takeaways- GA4 & GTM
- Attribution
- Server-side tracking
- Dashboards
I love to tweak Google Analytics and make the data really usable for any business. When I started out using Google Analytics I got lost and didn't see the potential that lies within the data, but a lot has changed since then.
The standard Google Analytics dashboard has people looking at bounce rate, time on site, geography and language, nice details, but not exactly the KPIs that help businesses get the real insights they need to grow. Data isn't scary, it's very insightful and useful, you just need to know where the gems are hidden.
I help you get the most out of your customer analytics data, and make sure it's tweaked so anyone in the business can understand it and act on it.
More from the traffic you already have.
Key takeaways- UX review
- A/B testing
- Funnel analysis
- Landing pages
A lot of websites are missing the point on what a visitor really wants to do. It's like walking into a real store and not being able to find what you're looking for with nobody there to help, then you feel lost and leave empty-handed.
Common e-commerce frustrations include overly complex checkouts, unclear validation rules, shipping costs that only appear deep in checkout, limited payment options, and mobile experiences that just don't work.
I look at the Google Analytics sales funnel to find where visitors leave, gather honest feedback from real users, use tools for visitor session playbacks, and talk to customers directly, then turn those insights into a website that actually converts.
How I work.
Audit
I find where the biggest wins are, fast.
Prioritise
A ranked roadmap, not a 200-page PDF.
Execute
I work with your team, hands-on.
Measure
We track impact against the numbers that matter.
Trusted by teams that ship.
Global publishers, banks and Dutch scale-ups. Long-term engagements, short sprints, technical audits, and everything in between.
Let's improve your website.
Ready to get more from your website? Let's start with where it matters most.