About Arnout.
🏆 #1 SEO · #1 Data & Analytics · #2 International SEO: independent Benelux ranking by Eikhart (2025)
The short version.
I'm a freelance SEO, Analytics & CRO consultant based in Amsterdam. Since 2010 I've been helping brands, from startups to multinationals, get more from their websites. I work at the intersection of technical SEO, analytics and conversion.
The longer version.
Before going freelance I worked agency-side and in-house, which taught me the two most useful skills in this job: translating between developers and marketers, and knowing which battles are worth fighting. Alongside consulting I've spoken at 30+ conferences across Europe and beyond.
Working with ADHD
I'm open about it. It shapes how I think: pattern-spotting, and keeping curiosity at the centre of the work.
Based
Amsterdam, NL
Working since
2010
Languages
Dutch, English
Style
Direct, no hype
15+
Years of experience
30+
Conferences spoken
10+
Countries
3
Industry awards judged
Voices
What people say.
Arnout is incredibly thorough and loves a good tech SEO mystery! We brought him in to help consult on a tricky (and very poorly documented) SERP feature that had gone missing following a site migration. We had tried everything we could think of to resolve the issue, but Arnout still managed to come in with fresh ideas and point us in a new direction that ultimately uncovered the likely culprit. He was also exceptional at speaking to both the development team on a technical level and the less developmentally minded people on the team so that everyone understood what the situation was, and how to move forward.Joshua DeGrasse-Baumann Customer-Focused SEO Strategist May 20, 2025, Joshua worked with Arnout on the same team
Arnout probably knows 10x the SEO than 99% of SEOs out there. And that's not even his best quality. Arnout cares. For his clients, the work he delivers, for actually making things work. And this makes all the difference when it comes to working with him: Arnout understands limitations, opportunities, organizational structure and he actually cares so much that he finds the best solution regardless of the scope. I learned more from working with Arnout on an SEO project for a few weeks than from years of practicing SEO. I am deeply grateful for his expertise, dedication and generosity with his time and insights. And I'm looking forward to working together again.Erika Varangouli Organic Growth Leader | SEO, AI Search & Brand Strategy | Head of SEO & AI Search @ Riverside July 12, 2024, Erika was Arnout's client
Today, my coworker and I had a 7 hour long, hands-on, Technical SEO and CRO training by Arnout. Truly learned a lot and had a blast at the same time. This guy's energy and knowledge is unrivaled. His teaching style is also great. He's patient, allowing us to think first, guiding the thinking process before providing the answers. Definitely advise anyone who is serious about learning more about SEO or marketing in general to book a session with Arnout.Ramon den Hartog Accountmanager bij Embrace – The Human Cloud | #Software #LeanSixSigma #Accountmanagement #Woningcorporaties October 10, 2023, Ramon worked with Arnout on the same team
I was a participant in one of his session, he helped me to see marketing from another prospect since it is not about only ads and content. He helped me to know the customer behavior and improved my knowledge regarding SEO, he proposed SEO like no one other did. Thank youAli Alkahlout Performance Marketing Specialist | Growth Manager November 1, 2020, Ali was Arnout's client
Arnout is highly-respected in the SEO industry, not only as a professional, but also on a personal level as someone who has so much passion for what he does and is always willing to share his knowledge and help others. I had training sessions with Arnout and his knowledge in analytics and ability to find insights in data is astounding. Every time I speak to Arnout, I always come away feeling smarter and having learned something new. Apart from analytics, Arnout's strategic thinking and creative approach to SEO and online marketing make him one of the best minds currently in the industry.Shelley Walsh Managing Editor at SEJ | IMHO & Pioneers Show | ShellShock Ltd April 8, 2020, Shelley worked with Arnout but they were at different companies
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