ON THE MIC.
Podcast appearances on SEO, CRO, and analytics, recorded in Amsterdam, London, and everywhere in between.
I get invited on podcasts to talk about the same three things I do client work in: technical SEO, analytics you can actually trust, and turning traffic into revenue. No scripts, no talking points, just what's worked and what hasn't.
Episode 153, SEO and Beyond: How ADHD Enhances Optimization Skills
How ADHD shapes pattern-recognition and optimization instincts, plus JavaScript crawling costs and Dutch optimization culture.
All episodes.
Technical SEO Simplified: 10xMarketer Podcast
Practical technical SEO for startup founders and SEO beginners: crawlability, speed, UX.
Arnout Hellemans: Balancing Customer Experience and the Bottom Line (The CVO Live Podcast)
Balancing CX investment against revenue impact.
S4E3: Arnout Hellemans, Measuring CWV at Scale
What Core Web Vitals are, whether they should matter as part of the wider SEO picture, and tools for measuring CWV at scale.
Peak Ace on Air #41: Digital Analytics with Arnout Hellemans
Digital analytics conversation.
Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden
The analytics mistakes that show up in almost every account, and how to catch them.
Ep61: Myth Busting Analytics
Common misconceptions in analytics data, including a case where a company nearly cut a channel that was actually working, due to a tracking error.
Episode 2: Arnout Hellemans, Open Dialog
Working across development teams and senior stakeholders: how to get technical SEO recommendations actually shipped.
Common Mistakes with Technical SEO with Arnout Hellemans
Common technical SEO mistakes and how to think about site migrations.
Arnout Hellemans: The Three Pillars of Successful SEO
The three foundations of a successful ecommerce SEO strategy: search ranking, indexing, and how A/B testing affects SEO.
Waarom CRO specialisten goeie koks zijn, met Arnout Hellemans
Why good CRO specialists think like good cooks: process, iteration, and taste for what works.
Ep30: Leveraging PPC Data for SEO
How to apply PPC insights (CTR data, display retargeting, Dynamic Search Ads) to SEO strategy.
Landing pages: How to optimise your landing pages to drive more revenue with Arnout Hellemans
Landing page optimization strategies for driving more revenue from existing traffic.
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